Brooklyn WaterFront Research Center
Client: Brooklyn Waterfront Research Center | 2024 | Branding, Brand Identity, Illustration
A Branding Project, for a Water Company
hosted by City Tech
The Brooklyn Waterfront Research Center is a foundation in CityTech where it serves as an institutional incubator for waterfront research such finding water levels, environment observations, and be a space for students to collaboratively create/bring knowledge for active learning.
Logo
Development sketches
This project is a brand redesign of the center. I wanted to make sure I stuck with theme of the company and included the colors of blue and green to signify the the company relations to the water and possible plant life research in Brooklyn which is also surrounded by water. I also added the Brooklyn bridge to provide a sense of elemental touch to the center. I wanted to shaped the logo into something that could be recognizable and fit the message of the company.
